Nellie’s founder, James, reflects on the brand’s early beginnings, rooted in family values and a desire to create simple, responsible solutions for everyday cleaning. From the first Dryerballs to today’s innovative Cubes, the journey has always centered on practicality, honesty, and reducing waste. Twenty years later, Nellie’s continues to evolve while staying true to the values that started it all.

This blog post highlights how the New Year is the perfect time to simplify your home, starting with smarter cleaning tools like Nellie’s Dish Stick. By combining a dish brush, solid soap dispenser, and scrubber in one, it replaces several clutter-prone items around the sink. Its refillable, replaceable-head design makes it both efficient and planet-friendly. With fewer tools and more functionality, the Dish Stick helps create a cleaner, more organized home and an easier daily routine, an effortless step toward a simpler year.

This playful holiday gift guide tackles the idea that giving cleaning products might seem like a risky move, until you meet Nellie’s. With planet-friendly formulas, nostalgic charm, and genuinely useful products, Nellie’s turns practical gifts into delightful surprises.

The holidays are for laughter, good food, and gathering around the table, not scrubbing pots and pans into the night. Here’s how to clean up those tough dinner party messes the easy, eco-friendly way.