Why powder?


Striving to keep the environment as spotless as your home.


Simplifying your daily life with safe, clean formulas and easy-to-use products.


Providing transparency in our ingredients and developing products that actually work!

We don't ship water

Traditional liquid detergents are made up largely of water.
We don't believe in shipping water around the world.

More Concentrated

Nellie's is more concentrated than other detergents, so a little goes a long way. The fact is, more cleaning power can be packed into powder!

No Fillers

Nellie's powders contain no fillers and are made with as few ingredients as necessary. We take the bad stuff out, not put it in!

HE Certified

Most conventional powder detergents contain suds-producing fillers, like SLS and SLES, that are harmful to your HE machine. Nellie's, on the other hand, is a low sudsing detergent – and safe to use.

Rinses Clear

Nellie's rinses completely clear, leaving nothing behind. No perfumes, no optical brighteners, no solid synthetics. Your skin, environment, and machine are left naturally clean!