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At Nellie’s, product ideas don’t start in a boardroom.
They start at the kitchen sink.
One of the advantages of being a smaller brand is simple: we stay close to the people who actually use our products every day. Instead of long approval chains and months of internal meetings, we can test ideas quickly, share them with our community, and most importantly, listen.
And that listening is exactly what led to our newest launch.
Lemon Dish Cubes are officially here, available nationwide and the response has been incredible.
From Conversation to Creation
Since their launch, Dish Cubes have been one of our best-selling products. People love them for their simplicity:
- Pre-measured convenience
- Plastic-free packaging
- Powerful grease-cutting clean
- Space saving
But we kept hearing the same question from customers:
"could they come in a scent?"
We also heard the opposite, people sharing that they love our unscented products.
Instead of guessing, we asked.
When we shared the idea of a Lemon version with our community, it wasn’t just an announcement, it was a conversation. The feedback was immediate, thoughtful, and clear: customers wanted options, but not at the expense of performance or clean ingredients. So we got to work!
Enter, Lemon Dish Cubes!
Same trusted clean
Lemon Dish Cubes still feature the powerful formula that made the original a staple in so many kitchens. They’re tough on grease, gentle on hands, and rinse clean without residue.
No plastic, no pods, no mess
Unlike traditional dish pods and liquids, Dish Cubes eliminate unnecessary packaging waste. The recyclable cardboard box and reusable tin keeps plastic out of your kitchen and out of landfills.
A naturally fresh experience
The light lemon scent doesn’t overwhelm your space or linger on your dishes, it simply makes the everyday chore of washing up feel fresher.
Why Customers Are Loving Them
Since launching, Lemon Dish Cubes have quickly become a standout favourite. Customers tell us they love:
- The fresh kitchen feel
- The same reliable grease-cutting performance
- The convenience of pre-measured cubes
- A plastic-free alternative to conventional dish pods
In other words, the product didn't replace the original, it expanded choice.
Unscented Isn't Going Anywhere
Just as important: the original unscented Dish Cubes remain a core product. Many customers specifically prefer fragrance-free cleaning, and that will always matter to us.
The Lemon Dish Cubes launch represents something bigger than a new scent. It reflects how Nellie's develops products in the first place. Your comments, messages,, reviews, and suggestions genuinely influence what we make next – and sometimes whether we make it at all. And judging by the early success of Lemon Dish Cubes, it's clear: when customers help guide a product, the results work better for everyone.
Lemon Dish Cubes are now available in Canada and the United States.
Same clean. Same simplicity. Now with a fresh option.